Kleppner's Advertising Procedure
- ISBN-10
- 0135175747
- ISBN-13
- 9780135175743
- Series
- Kleppner's Advertising Procedure
- Pages
- 755
- Language
- English
- Published
- 1993
- Publisher
- Prentice Hall
- Authors
- W. Ronald Lane, Thomas Russell
Description
Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail
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