"This new eighth edition of Introduction to Hospitality focuses on hospitality operations and has been written in response to professors and students who wanted a broader view of the world's largest industry. Introduction to Hospitality complements Introduction to Hospitality Management and Exploring the Hospitality Industry, also written by John R. Walker. Adopters may select the title best suited to their needs. This text offers a comprehensive overview of the industry"--
This text provides a comprehensive world tour of the hospitality industry and its numerous related fields. Emphasized throughout is the application of general principles of marketing, human resources, and management.
Finally, he is editor of the International Journal of Hospitality and Tourism Administration, a Taylor and Francis publication. The Hospitality Industry. Reynolds1e88846_flast02.indd 14 Reynolds1e88846_flast02.indd 14 23-03-2021 ...
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Capturing the...
Introduction to Hospitality Operations
Extensively revised and updated, this edition contains new photos, new page layouts, and new coverage on topics ranging from sustainability to globalization
A brief and inexpensive introductory text organized around typical hospitality management curricula. A Host of Opportunities provides an introduction to future Hospitality Management courses.
In this latest edition, the authors have brought the text thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing business.
FIGURE 6.7 The zone of tolerance Source: Wilson (2008) Servqual model The servqual model (Parasaruman et al., 1985) was developed to link the design of services to customer expectations and perceptions of service quality.
New To This Edition: Expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of Events Management.
This edition includes additional international examples of hospitality and tourism operations have been included throughout the text. This book covers all the latest trends, challenges, and opportunities in the hospitality industry.