This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer’s reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest.
Marketing: the Management of Distribution Channels
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing.
Marketing Channels: A Management View
This text introduces the student to the concepts and applications of the marketing channel using real-world business applications.
Marketing Channels is a comprehensive textbook that delves into the complexities involved in distribution channels, especially in India.
Marketing Channels: A Relationship Management Approach
... or 'solution integrator' hard to relate to the particular types of channel player with which you are familiar, and it can seem rather over the top to describe the classic trades of plumber or kitchen fitter, etc, in these terms.
Zhang, Ran, 23 In 10 Zhou, Sean, 317n-4 Zieger, Anne, 87n2 Zimmerman, Ann, 317n 11 Zizzo, D., 230m2, 231n29 Zwick, Rami, 347n4 Zwiebach, Elliott, 199n27 SUBJECT INDEX Note: Locators in italics indicate additional display material;