Marketing Research
- ISBN-10
- 0135532981
- ISBN-13
- 9780135532980
- Series
- Marketing Research
- Category
- Marketing research
- Pages
- 748
- Language
- English
- Published
- 1992
- Publisher
- Scarborough, Ont. : Prentice-Hall Canada
- Authors
- Chuck Chakrapani, Chakrapani, Kenneth R. Deal
Description
This text takes a hands-on, “how-to” approach and explains theoretical concepts with a minimum of jargon so students understand why they are doing market research. The authors use Canadian data and examples which will be familiar to the students. Pedagogy includes learning objectives, chapter summaries, discussion questions and endnotes, and lively illustrations and cartoons. Excellent coverage of numeracy.
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Other editions
-
- 2023-11-01
- 256 pages
- Ebook
- Thakur Publication Private Limited
-
- 2022-02-02
- 360 pages
- Paperback
- Independently Published
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