Essentials of Marketing
This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical.
Marketing Essentials
Marketing Essentials
Digital Marketing Essentials
This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy.
Marketing Essentials: International case studies
Students gain an excellent understanding of marketing. Capon's Marketing Essentials contains Internet links to additional material, video/audio interviews, and multiple choice and true/false questions and answers.
An all-new 'magazine feel' gives the book added interest, and it is available online with McGraw-Hill's exclusive Connect and Connect Plus.
Includes: vocabulary review, DECA prep, facts and ideas review, marketing applications and computer applications