Business Essentials, First Canadian Edition [by] Ronald J. Ebert, Ricky W. Griffin, Frederick A. Starke. Test Item File
- ISBN-10
- 0135746906
- ISBN-13
- 9780135746905
- Pages
- 360
- Language
- English
- Published
- 1997
- Publisher
- Scarborough, Ont. : Prentice Hall Canada
- Author
- Ronald J. Ebert
Description
This best-selling book continues to present a brief no-nonsense approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.
