Strategic Management: Concepts and Cases

Strategic Management: Concepts and Cases
ISBN-10
0136015700
ISBN-13
9780136015703
Series
Strategic Management
Category
Business planning
Pages
662
Language
English
Published
2009
Publisher
Prentice Hall
Author
Fred R. David

Description

"Both the challenges and opportunities facing organizations of all sizes today are greater than ever. Illegal immigration across the U.S.-Mexico border has reached emergency levels. There is less room than ever for error today in the formulation and implementation of a strategic plan. This textbook provides a systematic effective approach for developing a clear strategic plan. Changes made in this twelfth edition are aimed squarely at illustrating the effect of this new world order on strategic-management theory and practice. ... This twelfth edition provides updated coverage of strategic-management concepts, theory, research, and techniques in the chapters."--Preface.

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