Marketing Research

Marketing Research
ISBN-10
0136027040
ISBN-13
9780136027041
Series
Marketing Research
Category
Business & Economics
Pages
669
Language
English
Published
2009
Publisher
Pearson College Division
Authors
Alvin C. Burns, Ronald F. Bush

Description

For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts. The sixth edition now includes new case ideas contributed from innovative professors, updated insight from industry professionals, and current information on how marketing research is being practiced today

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Marketing Research
    Marketing Research
    By David A. Aaker

    New to This Edition Chapters have been significantly updated with newer and more recent business examples, and industry statistics Focuses on the current trends in marketing intelligence.

  • Market Research in Practice: An Introduction to Gaining Greater Market Insight
    Market Research in Practice: An Introduction to Gaining Greater Market Insight
    By Matthew Harrison, Julia Cupman, Oliver Truman

    Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.

  • Marketing Research: A Practical Approach
    Marketing Research: A Practical Approach
    By Bonita Kolb

    Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline.

  • Qualitative Consumer and Marketing Research
    Qualitative Consumer and Marketing Research
    By Russell Belk, Eileen Fischer, Robert V Kozinets

    Whatever your background, this book will help you become a better researcher and help your research come alive for others.

  • The Marketing Research Guide, Second Edition
    The Marketing Research Guide, Second Edition
    By Robert E Stevens, David L Loudon, Bruce Wrenn

    The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice ...

  • Quantitative Models in Marketing Research
    Quantitative Models in Marketing Research
    By Philip Hans Franses, Richard Paap

    This 2001 book presents important and practically relevant quantitative models for marketing research.

  • Marketing Research Kit For Dummies
    Marketing Research Kit For Dummies
    By Michael Hyman, Jeremy Sierra

    Open the book and find: How marketing research can (and can't) help you Questions to ask when gathering data Strategies for analyzing results When to call in outside expertise The strengths and weaknesses of surveys Tips for avoiding errors ...

  • R for Marketing Research and Analytics
    R for Marketing Research and Analytics
    By Chris Chapman, Elea McDonnell Feit

    This book is a complete introduction to the power of R for marketing research practitioners.

  • Qualitative Market Research
    Qualitative Market Research
    By Hy Mariampolski

    This book meets the needs of several audiences by creating some common ground in the applied practice of qualitative research.

  • Marketing Research Methods: Quantitative and Qualitative Approaches
    Marketing Research Methods: Quantitative and Qualitative Approaches
    By Mercedes Esteban-Bravo, Jose M. Vidal-Sanz

    Direct questioning is not only relevant for research purposes, but also for amusement and human exploration. One early inspirational example is the Proust Questionnaire, famously proposed to Marcel Proust by Antoinette Faure, ...