Cutlip & Center's Effective Public Relations
- ISBN-10
- 0136029698
- ISBN-13
- 9780136029694
- Category
- Public relations
- Language
- English
- Published
- 2009
- Authors
- Scott M. Cutlip, Glen M. Broom, Allen H. Center
Description
Yves Saint Laurent was the first couture house to launch the modern concept of luxury ready-to-wear clothing with a collection called Rive Gauche in 1966. Exploring Laurent’s progressive approach to fashion, Saint Laurent Rive Gauche highlights the cultural impact of the brand, especially its influence on women during the late ’60s and ’70s. Rive Gauche revolutionized everyday pieces that were traditionally male—the shirt, blazer, and trouser suit—for the burgeoning female workforce. With three insightful essays and an incredible array of visual material—drawings, articles, and photographs—the book celebrates the far-reaching legacy of Rive Gauche, one of the most significant fashion lines of the past 50 years.
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