Business-to-business Marketing: Analysis and Practice
- ISBN-10
- 0136058280
- ISBN-13
- 9780136058281
- Series
- Business-to-Business Marketing
- Category
- Business & Economics
- Pages
- 512
- Language
- English
- Published
- 2010-07
- Publisher
- Pearson College Division
- Authors
- Waldemar Pfoertsch, Robert P. Vitale, Joseph Giglierano
Description
A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
Get the book
Other editions
-
- 2021-05-26
- 318 pages
- Ebook
- CRC Press
Similar books
-
Business-to-Business Marketing
By Ross Brennan, Louise Canning, Raymond McDowellA fantastic addition to any library or course' - Dr Judy Zolkiewski, Senior Lecturer in Business-to-Business Marketing, Manchester Business School 'The advantage of the approach taken by Brennan and his colleagues is that this book manages ...
-
Business to Business Marketing Management: A Global Perspective
By Alan Zimmerman, Jim BlytheGeoffrey Moore (1995) introduced the idea of the technology adoption lifecycle. Here, he showed that in the early stages of a market, technology enthusiasts and visionaries are willing to accept new technologies enthusiastically.
-
Handbook on Business to Business Marketing
By Gary L. Lilien, Rajdeep GrewalThis insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing.
-
Business to Business Marketing: Relationships, Networks and Strategies
By Nick EllisThe book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing.
-
The Fundamentals of Business-to-Business Sales & Marketing
By John CoeThat's the bad news. The good news is that a new integration between sales and marketing is emerging that is producing a new sales coverage model. The goal of this book is to fully detail this model . . .
-
Business-to-business Marketing: A Step-by-step Guide
By Ray WrightThis text provides an overview of business-to-business marketing.
-
Fundamentals of Business-to-Business Marketing: Mastering Business Markets
By Ian Wilkinson, Michael Kleinaltenkamp, Wulff PlinkeThe book sets the stage for developing marketing programs for business markets in their different facets.
-
Business to Business Marketing Management: A Global Perspective
By Alan Zimmerman, Jim BlytheMore selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses.
-
Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling
By Frank CespedesIt’s real—and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book.
-
Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales
By Robert W. Bly"Good business-to-business direct marketing is no accident. The second edition of Bob Bly's book helps direct marketers of all experience levels eliminate guesswork. This book belongs on the bookshelf of every direct marketer.