Advertising: Principles and Practice

Advertising: Principles and Practice
ISBN-10
0136064159
ISBN-13
9780136064152
Series
Advertising
Pages
592
Language
English
Published
2008
Publisher
Prentice Hall
Authors
William Wells, Sandra Moriarty, Nancy D. Mitchell

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Ogilvy on Advertising
    Ogilvy on Advertising
    By David Ogilvy

    " Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and ...

  • Advertising: Concept and Copy (Third Edition)
    Advertising: Concept and Copy (Third Edition)
    By George Felton

    'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.

  • Breakthrough Advertising
    Breakthrough Advertising
    By Eugene Schwartz

    Breakthrough Advertising

  • The Advertising Concept Book (First
    The Advertising Concept Book (First
    By Pete Barry

    In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.

  • Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes
    Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes
    By Perry Marshall, Keith Krance, Thomas Meloche

    With more than 1.7 billion active users and growing, Perry Marshall, joined by co-authors Thomas Meloche and Keith Krance, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal ...

  • Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
    Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
    By Robert Heath

    Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day. We have a love-hate relationship with advertising.

  • Global Marketing and Advertising: Understanding Cultural Paradoxes
    Global Marketing and Advertising: Understanding Cultural Paradoxes
    By Marieke K. de Mooij

    The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.

  • Introduction to Programmatic Advertising
    Introduction to Programmatic Advertising
    By Dominik Kosorin

    This book offers the first comprehensive introduction to the world of programmatic advertising.

  • Made You Look: How Advertising Works and why You Should Know
    Made You Look: How Advertising Works and why You Should Know
    By Shari Graydon

    Offers an examination of advertising in the modern era by reviewing the workings of an advertising agency, the development of ads, and their purpose, complete with consumer tips, activities, index, and more. Simultaneous.

  • Scientific Advertising
    Scientific Advertising
    By Claude C. Hopkins

    In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ...