This text also provides students with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives.
Kleppner's Advertising Procedure
Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail
Kleppner's Advertising Procedure
This classic book introduces advertising as both an art and science while providing readers with a broad discussion of advertising issues and functions. Covering the entire field of advertising with...
Otto Kleppner's Advertising Procedure
Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc.) Penguin Books Ltd, 80 Strand, London WC2R 0RL, England Penguin Ireland, 25 St. Stephen's Green, ...
Kleppner's Advertising Procedure
Otto Kleppner's Advertising Procedure
Kleppner's Advertising Procedure