Global Marketing Management
- ISBN-10
- 0136157394
- ISBN-13
- 9780136157397
- Series
- Global Marketing Management
- Category
- Business & Economics
- Pages
- 480
- Language
- English
- Published
- 2013-04-15
- Publisher
- Prentice Hall
- Authors
- Warren J. Keegan, Ilan Alon, Elyse Arnow Brill
Description
The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
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