Strategic Management: Concepts

Strategic Management: Concepts
ISBN-10
0136316239
ISBN-13
9780136316237
Series
Strategic Management
Category
lærebøger
Language
English
Published
1998
Authors
Peter L. Wright, Mark J. Kroll, John Alan Parnell

Description

This text focuses on SWOT (Strengths, weaknesses, opportunities, threats) analysis. It includes all new cases, and contains a unique chapter on not-for-profit organisations.

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