Excellence in Business Communication
- ISBN-10
- 0137003994
- ISBN-13
- 9780137003990
- Series
- Excellence in Business Communication
- Category
- Business communication
- Pages
- 672
- Language
- English
- Published
- 2010-01-01
- Authors
- Courtland L. Bovée, John V. Thill, Ava Cross
Description
The goal is to successfully demonstrate how business communication works in the world, helping readers understand the concepts behind effective communication while they develop and refine their own skills. Presents the dynamics of business communication with a lively, conversational writing style that takes readers inside leading companies to (1) learn the basic principles of business communication, (2) understand important communication issues, and (3) profit from up-to-date discussions of the latest developments. Anyone needing professional communication skills.
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