Principles of Marketing
- ISBN-10
- 0137014740
- ISBN-13
- 9780137014743
- Series
- Principles of Marketing
- Category
- Marketing
- Pages
- 26
- Language
- English
- Published
- 1972
- Publisher
- FT Press
- Authors
- Jay Diamond, Gerald Pintel
Description
Principles of Marketing was written to introduce students to the various activities in the field of marketing and to provide the technical and theoretical knowledge necessary for employment for graduates and even those with work experience. Typical of the jobs at this level are middle management, executive assisting, or executive training. An overview of marketing is presented, which includes such vital areas as channels of distribution, transportation and warehousing, consumer and industrial goods, and pricing and product development. Much of the material included in the text reflects the actual practices of the leading marketers in the United States. Their procedures and recommendations have been incorporated to insure that the student entering the field will be able to apply what he has learned through formal study. - Preface.
Get the book
Other editions
Similar books
-
Social Marketing MKT3SEM (Custom Edition)
By Tapp Et Al EagleThis custom title is published for La Trobe University.
-
M: Marketing
By Dhruv Grewal, Michael LevyM: Marketing
-
Contemporary Marketing
By Louis E. Boone, David L. Kurtz... David W. , 51 , 184 , 485 Crawford , C. Merle , 495 , 511 Crutchfield , Richard S. , 146 Cundiff , Edward W. ... Barnett , 102 Greyser , Stephen A. , 372 Griffin , Clare E. , 500 Grikscheit , Gary M. , 485 Gross , Charles W.
-
Grademaker
By Susan PetersonThis is an example of : selective distribution b . intensive distribution exclusive distribution d . dual distribution intermediary distribution C. e . al a . 11. Rolls Royce has a restrictive policy of only establishing one or two ...
-
How to Develop Successful Marketing Strategies: Understanding, Developing and Managing the Process
By Alvin Jay Rosenstein, Daniel J. Rosenstein, Debbi SmithHow to Develop Successful Marketing Strategies: Understanding, Developing and Managing the Process
-
Marketing
By Joel R. Evans, Barry Berman, William Joseph Patrick Wellington... Cambrian College Gerard Edwards , Douglas College Gus Cameron , Fanshawe College Scott Follows , Acadia University Gloria Darroch , Northern Alberta Linda Hoffman , NAIT Institute of Technology Marina Jaffey , Camosun College Susan ...
-
Study Guide for Marketing, Contemporary Concepts and Practices, Third Edition, Schoell and Guiltinan
By Caroline M. Fisher, William F. Schoell, Joseph P. GuiltinanStudy Guide for Marketing, Contemporary Concepts and Practices, Third Edition, Schoell and Guiltinan
-
Marketing: Contemporary Concepts and Practices
By William F. Schoell, Joseph P. GuiltinanMarketing: Contemporary Concepts and Practices, Sixth Edition, introduces you to the exciting and rewarding field of marketing.
-
Marketing: Contemporary Concepts and Practices
By William F. Schoell, Joseph P. GuiltinanContemporary concepts and practices in marketing.
-
Test Bank for Marketing: Contemporary Concepts and Practices
By William F. SchoellTest Bank for Marketing: Contemporary Concepts and Practices