This chapter provides an overview of social networks, the basic discipline from which ideas and terminology are drawn when characterizing popular phenomena such as “social networking” Internet sites like Facebook. The authors offer the reader a flavor of the theoretical and empirical research conducted by social network scholars since the 1930s. They explore how researchers have used social networks to generate and test economic, sociological, and organizational theories. They also examine broad insights from this research, as well as management implications in areas such as advertising, brands, loyalty, authenticity, and segmentation. The overriding message is that as power shifts from firms to social networks, companies have less control over their own destinies and need to pay more attention to networks.
The Network Challenge Electronic Chapters Available If you enjoyed this chapter, other chapters from The Network Challenge are available: (Preface & Chapter 1) The Network Imperative: Community or Contagion?
(Chapter 13) Supply Webs: Managing, Organizing, and Capitalizing on Global Networks of Suppliers Serguei Netessine ... /9780137015108 (Chapter 16) Extended Intelligence Networks: Minding and Mining the Periphery George S. Day, ...
Although any manager would recognize the importance of “networking” in finding, developing, and retaining employees, human resource management traditionally has focused on individuals.
2009 by Pearson Education, Inc. Publishing as Wharton School Publishing Upper Saddle River, New Jersey 07458 Company ... who don't cooperate, can result in a surprising outcome in which cooperation dominates after many rounds of play.
(Chapter 13) Supply Webs: Managing, Organizing, and Capitalizing on Global Networks of Suppliers Serguei Netessine ... /9780137015108 (Chapter 16) Extended Intelligence Networks: Minding and Mining the Periphery George S. Day, ...
Zott and Amit explore the role of business models in creating value through networks.
(Chapter 13) Supply Webs: Managing, Organizing, and Capitalizing on Global Networks of Suppliers Serguei Netessine ... /9780137015108 (Chapter 16) Extended Intelligence Networks: Minding and Mining the Periphery George S. Day, ...
The Network Challenge Electronic Chapters Available If you enjoyed this chapter, other chapters from The Network Challenge are available: (Preface & Chapter 1) The Network Imperative: Community or Contagion?
(Chapter 13) Supply Webs: Managing, Organizing, and Capitalizing on Global Networks of Suppliers Serguei Netessine ... /9780137015108 (Chapter 16) Extended Intelligence Networks: Minding and Mining the Periphery George S. Day, ...
(Chapter 13) Supply Webs: Managing, Organizing, and Capitalizing on Global Networks of Suppliers Serguei Netessine ... /9780137015108 (Chapter 16) Extended Intelligence Networks: Minding and Mining the Periphery George S. Day, ...