Ray Kroc's Way
- ISBN-10
- 013707932X
- ISBN-13
- 9780137079322
- Category
- Business & Economics
- Pages
- 31
- Language
- English
- Published
- 2010-02-01
- Publisher
- Pearson Education
- Author
- New Word City
Description
From soda jerk to billionaire restaurateur, Ray Kroc exemplified American entrepreneurship at its best. In a fascinating career of building McDonald’s into the world’s biggest human food chain, Kroc adhered to certain virtues he considered indispensable for success--passion, persistence, simplicity, trust in frontline employees, partnering with suppliers. Plus: Smile, smile, smile. Here’s what you can learn from his amazing record. You may not want to share this information with your teenagers: Ray Kroc--the visionary behind McDonald’s and one of the most successful entrepreneurs in American history--was a high school dropout. And the man who changed the way the world eats didn’t open his first restaurant until he was in his fifties. Clearly, Kroc didn’t follow the book--he wrote a new one. The saga of his ascent from paper cup salesman to one of Time magazine’s 100 most important people of the twentieth century is a vivid lesson in leadership, drive, and common sense. Ray Kroc was born on October 5, 1902, in Oak Park, Illinois, just outside Chicago. His family originated in Bohemia, now a major region of the Czech Republic. New Word City, publishers of digital originals, contributes 10 percent of its profits to literacy causes.
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