Advertising: Principles and Practice
- ISBN-10
- 0137228694
- ISBN-13
- 9780137228690
- Series
- Advertising
- Category
- Advertising
- Pages
- 815
- Language
- English
- Published
- 1995
- Authors
- William Wells, John Burnett, Sandra Ernst Moriarty
Description
Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.
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