Consumer Behavior
- ISBN-10
- 0137371152
- ISBN-13
- 9780137371150
- Series
- Consumer Behavior
- Category
- Communication in marketing
- Pages
- 696
- Language
- English
- Published
- 1998
- Publisher
- Prentice Hall
- Authors
- John C. Mowen, Michael Minor
Description
Consumer Behavior provides a comprehensive and balanced approach to consumer behavior interweaving managerial applications--all in a new full-color design. This book reflects the new directions in research and the current trends having the most impact on the field including increased coverage of consumer and marketing relationships, cross-cultural issues, business-to-business marketing, and social/ethical consumer issues
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Other editions
-
- 2016-02-15
- 608 pages
- Paperback
- Prentice Hall
-
- 2016-01-20
- 608 pages
- Paperback
- Prentice Hall
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