Entrepreneurship: Strategies and Resources
- ISBN-10
- 0137459939
- ISBN-13
- 9780137459933
- Series
- Entrepreneurship
- Category
- Business & Economics
- Pages
- 562
- Language
- English
- Published
- 1999
- Author
- Marc J. Dollinger
Description
Based on the premise that entrepreneurship can be studied systematically, this book provides a single, practical volume that presents the theory and practice of entrepreneurship and starting new businesses.Providing practical applications of new venture techniques, this bookÕs resource-based point of view yields practical, hands-on information such as acquiring and using resources and assets for a competitive advantage. Focusing on the business plan, the book demonstrates how to put together a document for guidance and financing. It also illustrates problems and opportunities faced by entrepreneurs as well as important day-to-day issues. An essential resource for every professional and business owner as well as for everyone seeking to start a new business venture.
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