Previous ed.: published as Introduction to e-commerce. 2003.
London School of Economics and Political Science, January 14, 2014. blogs. lse.ac.uk/usappblog/2014/01/14/sales-tax-internet ... Liang, T.-P., Y. T. Ho, Y. W. Li, and E. Turban. ... Upper Saddle River, NJ: Pearson Education, 2015.
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry.
This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
A test bank features 80 questions per chapter designed totest students on knowledge and comprehension of topics.
Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and...
This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education.
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be...
An Introduction to Electronic Commerce
Frontiers of Electronic Commerce