Global Marketing Management: A European Perspective

Global Marketing Management: A European Perspective
ISBN-10
0138418268
ISBN-13
9780138418267
Series
Global Marketing Management
Category
Business & Economics
Pages
610
Language
English
Published
2001
Publisher
Pearson Education
Authors
Warren J. Keegan, Bodo B. Schlegelmilch

Description

This book, the leading text for students in international marketing, adopts a strategic approach reflecting the importance of multinational corporations.

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