Using Research in Public Relations: Applications to Program Management
- ISBN-10
- 0139391665
- ISBN-13
- 9780139391668
- Category
- Market surveys
- Pages
- 414
- Language
- English
- Published
- 1990
- Publisher
- Prentice Hall
- Authors
- Glen M. Broom, David M. Dozier
Description
A user friendly research tool that will enable readers to understand how research fits into public relations management.
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