"One of the best books around for demystifying the deliberately mysterious arts of advertising."--"Salon" "Fascinating, entertaining and thought-stimulating."--"The New York Times Book Review" "A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--"The New Yorker" Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, "The Hidden Persuaders" is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling. A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, "The Hidden Persuaders" was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today's corporate-driven world began. Featuring an introduction by Mark Crispin Miller, "The Hidden Persuaders" has sold over one million copies, and forever changed the way we look at the world of advertising. Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were "The Status Seekers," which described American social stratification and behavior, "The Waste Makers, " which criticizes planned obsolescence, and "The Naked Society," about the threats to privacy posed by new technologies.
Cuando McDonald's lanzó su campaña publicitaria global " generalmente pequeño " utilizando a Justin Timberlake , lo hizo con una agencia alemana .
Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques.
本书简体中文版权归云南大学出版社
Advertising: Principles & Practice
Reynolds , T.J. , and J. Gutman . 1984. “ Advertising As Image Management . ... Rotzoll , K. , J. Haefner , and C. Sandage . 1976. ... Ph.D. diss . , Stanford University Sheehan , P. 1972. The Function and Nature of Imagery Bibliography ...
85 color photocopies and 73 black and white phorocopies of labels, ads, posters and other graphics related to miso and miso products.
van Duyne , D. K. , Landay , J. A. , & Hong , J. I. ( 2002 ) . The design of sites : Patterns , principles , and processes for crafting a customer - centered Web experience . Reading , MA : Addison Wesley Professional .
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FET COLLEGE SERIES Advertising and Promotions Maria O'Connor Taki Tshivashe Rob Marsh This one R956 - RFS - CCK6 PEARSON Education South Africa It is illegal to photocopy any pages from this book without the written permission of the ...