International Marketing Strategy: Selected Readings
- ISBN-10
- 0140809228
- ISBN-13
- 9780140809220
- Series
- International Marketing Strategy
- Category
- Business & Economics / General
- Pages
- 380
- Language
- English
- Published
- 1973
- Publisher
- Penguin Books
- Author
- Hans Birger Thorelli
Description
Anthology of readings on international marketing management - covers market access, market planning, distribution networks, price disparity, competition, trade margins, political aspects (incl. Commercial policy), common markets, multinational enterprise operations, foreign investment, etc. References.
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Other editions
-
- 2019-11-26
- 188 pages
- Ebook
- Springer Nature
-
- 2008
- 462 pages
- Paperback
- South Western Educational Publishing
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