Strategic Marketing Planning
- ISBN-10
- 0170128652
- ISBN-13
- 9780170128650
- Series
- Strategic Marketing Planning
- Category
- Marketing
- Pages
- 316
- Language
- English
- Published
- 2006
- Publisher
- Nelson Australia
- Author
- Peter W. Reed
Description
Provides a step-by-step guide to each stage of the marketing plan and strategy development process. An invaluable resource for students & business practitioners charged with the responsibility of developing a strategic marketing plan.
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