Business Communication
- ISBN-10
- 0170192482
- ISBN-13
- 9780170192484
- Series
- Business Communication
- Category
- Business communication
- Pages
- 304
- Language
- English
- Published
- 2012
- Authors
- Mary Barrett, Carol M. Lehman, Debbie D DuFrene
Description
In todaya s fast-paced business environment, communicating effectively with multiple audiences is more essentiala and more challenginga than ever. BCOM Asia Pacific edition is specifically aimed at business students studying communication skills in a business degree. The blended learning BCOM package of text and online resources combine a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business. To help students translate communication theory into applied best practices BCOM has an abundance of model documents and local and global examples. A new approach to learning the principles of business communication, BCOM is the Asiaa Pacific edition of a proven and innovative blended learning solution. This being a concise and complete text alongside a suite of online learning activities that will ensure student success in business communication.
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