Marketing Principles with Student Resource Access 12 Months

Description

Introduce the essentials and latest trends in today's marketing with strong visuals and exciting, timely discussions found in the proven marketing text for students of all backgrounds ' Marketing Principles, 3e. This Asia-Pacific text contextualises marketing theory and practice with extensive real-world examples from Australia, New Zealand and individual countries across the region. This edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalisation, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate especially well with today's students who are striving for success in today's fast-paced, evolving business world. Captivating photos, screenshots, advertisements, and examples from actual life make concepts meaningful for students. A wealth of learning supplements, such as self-testing, videos, and an interactive marketing plan, further help your students develop critical decision-making and marketing skills.

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Similar books

• 

  Information and Communication Technologies: 9th Conference of Ecuador, TICEC 2021, Guayaquil, Ecuador, November 24-26, 2021 : Proceedings

  By Juan Pablo Salgado Guerrero, Janneth Chicaiza Espinosa, Mariela Cerrada Lozada

  ... Schembri, S., Niininen, O., Casidy, R.: Marketing Principles with Student Resource Access 12 Months. Cengage AU (2017) 25. Rousseeuw, P.J.: Silhouettes: a graphical aid to the interpretation and validation of cluster analysis.

• 

  Delivering Authentic Arts Education with Student Resource Access 12 Months

  By Judith Dinham

  Hetland, L, Winner, E, Veenema, S & Sheridan, KM (2007). Studio thinking: The real benefits of ... v5iG9CE55wbtY Seidel, S, Tishman, S, Winner, E, Hetland, L & Palmer, P (2009). The qualities of quality: ... Sydney: Pearson Australia.

• 

  Marketing Principles and Best Practices

  By K. Douglas Hoffman

  Chapters include: "Strategic and marketing planning", "Marketing ethics and social responsibility", "International marketing", "Consumer behavior" and "Business-to-business marketing".

• 

  Handbook of Niche Marketing: Principles and Practice

  By Tevfik Dalgic

  The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a ...

• 

  Business Management

  By Michael B. Becraft, James L. Burrow, Brad Kleindl

  1-800-GOT JUNK 7-Eleven Stores Allstate Baskin Robbins Coldwell Banker Real Estate Dairy Queen Embassy Suites Hotels Five Guys Great Clips Hilton Hotels IHOP Jiffy Lube KFC Lawn Doctor Midas Mufer Nathan's Famous Hotdogs Orange Julius ...

• 

  Principles of Management

  By David S. Bright, Anastasia H. Cortes, OpenStax

  Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach.

• 

  Principles of Business, Marketing, and Finance Student Workbook

  By Chris Gassen

  The Workbook is organized to follow the textbook on a chapter-by-chapter basis, providing questions to help the student review the material presented in the chapter.

• 

  Integrated Marketing Communications with Student Resource Access 12 Months

  By Bill Chitty, William Chitty, Nigel Barker

  'China starts to lose its taste for McDonald's and KFC', Bloomberg News, 4 August 2016, ... For an excellent application of ELM predictions, see Paul W Miniard, Sunil Bhatla, Kenneth R Lord, Peter R Dickson and H Rao Unnava, ...

• 

  Pharmacology in Nursing: Australian and New Zealand Edition with Student Resource Access 12 Months

  By Barry S. Reiss, Gayle McKenzie, Bonita Broyles

  Pearson nursing diagnosis handbook with NIC interventions and NOC outcomes. Pearson. Yap, Y. W. et al. (2012). A best practice implementation project: Introducing ventrogluteal site for intramuscular injection.

• 

  International Marketing: Principles and Practice: A Management-oriented Approach

  By Marc Oliver Opresnik, Svend Hollensen

  International Marketing: Principles and Practice. A management-oriented approach This innovative book provides a comprehensive introduction to international marketing and strategic marketing management.