Image Bite Politics: News and the Visual Framing of Elections

ISBN-10: 019045167X
ISBN-13: 9780190451677
Category: Psychology
Pages: 344
Language: English
Published: 2009-03-02
Publisher: Oxford University Press
Authors: Maria Elizabeth Grabe, Erik Page Bucy

Description

Image Bite Politics is the first book to systematically assess the visual presentation of presidential candidates in network news coverage of elections and to connect these visual images with shifts in public opinion. Presenting the results of a comprehensive visual analysis of general election news from 1992-2004, encompassing four presidential campaigns, the authors highlight the remarkably potent influence of television images when it comes to evaluating leaders. The book draws from a variety of disciplines, including political science, behavioral biology, cognitive neuroscience, and media studies, to investigate the visual framing of elections in an incisive, fresh, and interdisciplinary fashion. Moreover, the book presents findings that are counterintuitive and challenge widely held assumptions--yet are supported by systematic data. For example, Republicans receive consistently more favorable visual treatment than Democrats, countering the conventional wisdom of a "liberal media bias"; and image bites are more prevalent, and in some elections more potent, in shaping voter opinions of candidates than sound bites. Finally, the authors provide a foundation for promoting visual literacy among news audiences and bring the importance of visual analysis to the forefront of research.

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Other editions

Image Bite Politics: News and the Visual Framing of Elections
- 2009-03-02
- 344 pages
- Ebook
- Oxford University Press
Image Bite Politics: News and the Visual Framing of Elections
- 2009-03-02
- 316 pages
- Paperback
- Oxford University Press

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