Strategic Marketing: Theory and Application for Competitive Advantage
- ISBN-10
- 0190737271
- ISBN-13
- 9780190737276
- Series
- Strategic Marketing
- Category
- Marketing
- Pages
- 426
- Language
- English
- Published
- 2020
- Authors
- Michael Goldman, Johan Strydom, Sean McCoy
Description
The new edition focuses on the rational analytical processes that support marketing strategy, and applies and evaluates marketing concepts through both southern African and African case studies.
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