Taking Aim at Attack Advertising: Understanding the Impact of Negative Campaigning in U.S. Senate Races
- ISBN-10
- 0190947608
- ISBN-13
- 9780190947606
- Category
- Advertising, Political
- Language
- English
- Published
- 2019
- Publisher
- Oxford University Press, USA
- Authors
- Patrick J. Kenney, Kim L. Fridkin
Description
How can we reconcile the findings of a plethora of empirical studies with the methods of political elites? This book cuts through to the central issue: how such advertising influences voters' attitudes and their actions during campaigns.
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Other editions
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- 2019-04-03
- - pages
- Ebook
- Oxford University Press
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- 2019-04-03
- - pages
- Ebook
- Oxford University Press
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