The most accessible and up-to-date dictionary of its kind, this wide-ranging A-Z covers both interpersonal and mass communication, in all their myriad forms, encompassing advertising, digital culture, journalism, new media, telecommunications, and visual culture, among many other topics. This new edition includes over 200 new complete entries and revises hundreds of others, as well as including hundreds of new cross-references. The biographical appendix has also been fully cross-referenced to the rest of the text. This dictionary is an indispensable guide for undergraduate students on degree courses in media or communication studies, and also for those taking related subjects such as film studies, visual culture, and cultural studies.
With many relevant web links accessed via an up-to-date companion webpage, as well as a biographical appendix with web links to key people, this is a valuable resource for media professionals, postgraduates, academics, and researchers and ...
Written by distinguished scholar and author Marcel Danesi, and with an Introduction by Arthur Asa Berger, a leading figure in the world of media and communications, the dictionary also includes terms related to psychology, linguistics, ...
This dictionary has become a unique resource for students and teachers in the field of communication and media studies. It brings together a large amount of essential information regarding current...
From the authors of the popular Dictionary of Media and Communication, Daniel Chandler and Rod Munday, comes a title that complements and supplements their previous dictionary, and that will be of great use to social media marketing ...
Selected by Library Journal as "one of the best reference books of the year", this extraordinary dictionary is the first ever to define and explain all of the specialized terms...
This dictionary includes over 1,400 entries covering terminology related to the practice, business, and technology of journalism, as well as its concepts and theories, institutions, publications, and key events.
The world we live in is largely fabricated by a media-communications interconnection. No wonder, then, that studying this interconnection has become so critical. Mass communications technologies have literally brought about Huxley's ...
Collected here are definitions and descriptions of terms, concepts, personages, schools of thought, and historical movements that appear frequently in the literature.".
No student of media, communication and cultural studies can afford to be without the new edition of Watson and Hill.
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.