The Oxford Handbook of Strategy covers the key subject areas and issues currently under discussion in the field of strategy. It unites a team of contributors who are all authorities on the topic of their chapter. The handbook will be of considerable value to researchers, graduate students, and teachers whose interest in the subject area has advanced beyond that of the traditional textbooks, and to managers and consultants who seek an authoritative, accessible, and up-to-date discussion of the fundamentals of strategy. Chapters examine six key areas: Approaches to Strategy, Strategic Analysis and Formulation, Corporate Strategy; International Strategy; Strategies of Organizational Change; and Strategic Flexibility and Uncertainty.
This Handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.
Leading scholars examine the crucial role of implementation, influencing how business and managerial strategies produce returns.
The Oxford Handbook of Grand Strategy addresses the conceptual and historical foundations, production, evolution, and future of grand strategy from a wide range of standpoints.
In addition to strategy implementation with customers, the sales organization must closely monitor marketing plans and actions to ensure that marketing is following a promising avenue. Six marketing imperatives—the tasks that marketing ...
The Oxford Handbook of Grand Strategy addresses the conceptual and historical foundations, production, evolution, and future of grand strategy from a wide range of standpoints.
He has co-authored a number of books including Sales Management: Analysis and Decision-Making (7th edn), Professional Selling: A Trust-Based Approach (5th edn), and Strategic Sales Leadership: BREAKthrough Thinking for BREAKthrough ...
The Oxford Handbook of Research Strategies for Clinical Psychology has recruited some of the field's foremost experts to explicate the essential research strategies currently used across the modern clinical psychology landscape that ...
This volume provides a wide range of perspectives on the nature of innovation management and its influences.
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies.
The Oxford Handbook of Project Management presents and discusses leading ideas in the management of projects.