The Oxford Handbook of Strategy

ISBN-10: 0191577219
ISBN-13: 9780191577215
Series: The Oxford Handbook of Strategy
Pages: 527
Language: English
Published: 2006
Publisher: Oxford University Press
Authors: David Faulkner, Andrew Campbell

Description

'The Oxford Handbook of Strategy' is a two-volume text on the key subject areas and issues currently under discussion in the field of strategy. Volume One focuses on two major areas: first, the various different approaches to strategy, and secondly, the development of competitive or business unit strategy, where the pursuit of sustainable competitive advantage is the key objective. The first section, Approaches to Strategy, covers the history of the field, economic and organizational approaches, as well as more recent technology and knowledge-based approaches. The second section, Strategic Analysis and Formulation, looks into more detail at different strategic methods, as well as broader issues of organizational learning and strategy in service organizations. [Volume II looks at the challenges and choices for the corporation under four main headings: corporate strategy, international strategy, change, and flexibility. It concerns itself primarily with the multi-business unit corporation, how it decides which businesses to be in, and how to run them.]