A Dictionary of Marketing
- ISBN-10
- 0191800228
- ISBN-13
- 9780191800221
- Category
- Marketing
- Pages
- 529
- Language
- English
- Published
- 2016
- Author
- Charles Doyle
Description
This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.
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