An Integrative Guide to Consumer Neuroscience

ISBN-10: 019250729X
ISBN-13: 9780192507297
Category: Psychology
Pages: 304
Language: English
Published: 2022-03-16
Publisher: Oxford University Press
Authors: Peter Kenning, Sven Braeutigam

Description

Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and emergent topics in the field, making it the ideal resource for anyone looking to broaden their knowledge base. The content provides a thorough, high-level guide to the mathematical, technological, and theoretical aspects of consumer neuroscience, alongside a wide range of specific applications situated within a scientific context. The book includes chapters on cognitive processes and behaviors, the human brain, mathematical concepts, and neuroscience technologies. It considers the difference of individual, social and commercial neuroscience through the lens of gender differences, aging and ethics, amongst other concepts, enabling the reader to adopt an holistic view of the field and discover new research directions. This is enhanced by the inclusion of consolidating questions and answers for each chapter alongside numerous images to enhance the reader's understanding of the topic. The book is an essential read for the aspiring researcher or practitioner striving for an in-depth understanding of the field and its ramifications.

Get the book

Other editions

An Integrative Guide to Consumer Neuroscience
- 2022
- 289 pages
- Paperback
- Oxford University Press

Similar books

Designing Preschool Interventions: A Practitioner's Guide
By David W. Barnett, Susan H. Bell, Karen T. Carey
... 165 Thomson , C. , 52 , 59 Thurman , S. K. , 230 Thyer , B. A. , 308 Timberlake , W. , 165 Webster - Stratton , 237 , 251 , 253 , 366 Author Index.
Assessing and Treating Low Incidence/High Severity Psychological Disorders of Childhood
By Stefan C. Dombrowski, Karen L. Gischlar, Martin Mrazik
Haberstick, B.C., Lessem, J. M., Hopfer, C. J., Smolen, A., Ehringer, M.A., Timberlake, D., et al. (2005). Monoamine oxidase A (MAOA) and antisocial ...
The War Between Mentalism and Behaviorism: On the Accessibility of Mental Processes
By William R. Uttal
Some, like the “behavior systems” approach of Timberlake(1994)assume thatbehavior can be explained by a system of interactingmodules thatareeither built ...
The Psychology of B F Skinner
By William O'Donohue, Kyle E. Ferguson
However, there is clear evidence that this constant ratio does not always produce reinforcement (Timberlake & Allison, 1974). Second and, as we shall see ...
Finishing Well: Aging And Reparation In The Intergenerational Family
By Terry D. Hargrave, William T. Anderson
... 30, 32 Thomae, H., 40 Thompson, L., 23-24 Timberlake, E. M., 16 Tobin, S. S., ... E, 33 Wolfe, S. M., 81 Wolinsky, M. A., 85 Zarit, J., 11, 30, 31, 32, ...
The Social Insects: Their Origin and Evolution
By William Morton Wheeler
La Crisi Mondiale e Saggi Critici di Marxiano e Socialismo. Bologna, N. Zanichelli. ... TIMBERLAKE (P. H.): 1912. Experimental Parasitism, a Study of the ...
Principles and Practice of Behavioral Assessment
By Stephen N. Haynes, William Hayes O'Brien
... 143 Tharp, R. G., 80 Thompson, R. H., 250 Timberlake, W., 308,309 Tingey, ... B. W., 70 Ries, B.J., 268 Robins, E.,298 Robinson, S. L., 91,244 Roper, ...
Dialogue Concerning the Two Chief Approaches to a Science of Life: Word Pictures and Correlations Versus Working Models
By William T. Powers, Philip J. Runkel
... R.L., McGrath, Joseph E. McKeachie McPhail, Clark Miller, J.G. Mitchell, ... Jerry 469 Taylor 39 Timberlake, William 464 Tolman 72, 140, 142 Tucker, ...
Discovering Psychology: The Science of Mind
By John T. Cacioppo, Laura Freberg
... 247 Fromme, H., 523 Frost, P., 106 Frost, R., 161 Fryer, R., 291 Fuhrer, D., 4 Fukuyama, H., 408 Fulbright, R. K., 486 Fulero, S., 440 Fuligni, A. J., ...
Psychology: From Inquiry to Understanding
By Scott Lilienfeld, Steven Jay Lynn, Laura Namy
... C. 638 Ernst, D. 704 Ernst, E. 278 Esch, T. 110 Eslinger, P.J. 448 Esposito-Smythers, ... E. 197 Frontera, W. R. 408 Frost, J. 332 Frost, R. 699 Frost, ...