The Red Queen Retail Race: An Innovation Pandemic in the Era of Digitization
- ISBN-10
- 0192862618
- ISBN-13
- 9780192862617
- Pages
- 225
- Language
- English
- Published
- 2023-06
- Publisher
- Oxford University Press
- Authors
- Richard Cuthbertson, Olli Aleksi Rusanen, Lauri Paavola
Description
This book considers: how innovation through technological change is transforming the service sector; how changing consumer needs and behaviors are forcing firms to alter operations; how firms need competitive strategies and new modes of implementation to respond to this changing landscape; and how public policy will need to adapt.
