Marketing
- ISBN-10
- 0192893467
- ISBN-13
- 9780192893468
- Series
- Marketing
- Category
- Marketing
- Pages
- 784
- Language
- English
- Published
- 2022-03-30
- Publisher
- Oxford University Press
- Authors
- Paul Baines, Paolo Antonetti, Sara Rosengren
Description
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing provides the skills vital for successful engagement with marketing across all areas of society.
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