Why Firms Succeed
- ISBN-10
- 0195087674
- ISBN-13
- 9780195087673
- Category
- Business & Economics
- Pages
- 315
- Language
- English
- Published
- 1995
- Publisher
- Oxford University Press on Demand
- Author
- John Anderson Kay
Description
In an American edition of a British management guide, game and economic theories, combined with real-life examples, demonstrate the importance of value-added goals, highlighting innovation, reputation, strategic assets, and relationships as vital ingredients of successful corporate strategy.
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