Sun Tzu and the Art of Business: Six Strategic Principles for Managers
- ISBN-10
- 0195137892
- ISBN-13
- 9780195137897
- Category
- Business & Economics
- Pages
- 276
- Language
- English
- Published
- 1996
- Publisher
- Oxford University Press, USA
- Author
- Mark McNeilly
Description
In what is actually two books in one--a synthesis of Sun Tzu's ideas into six strategic principles for business executives plus the entire text of Samuel B. Griffith's popular translation of "The Art of War"--McNeilly shows how Sun Tzu's principles can successfully be applied to modern business situations. 22 linecuts.
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Other editions
-
- 2016-01-19
- - pages
- Paperback
- Oxford University Press
-
- 2011-12-22
- 344 pages
- Ebook
- Oxford University Press
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