Response: The Complete Guide to Profitable Direct Marketing
- ISBN-10
- 0195158695
- ISBN-13
- 9780195158694
- Series
- Response
- Category
- Business & Economics
- Pages
- 384
- Language
- English
- Published
- 2002
- Publisher
- Oxford University Press, USA
- Author
- Lois K. Geller
Description
This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line.
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Other editions
-
- 2014-11
- 246 pages
- Paperback
- Nelson Thornes
-
- 2002-11-01
- 384 pages
- Ebook
- Oxford University Press
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