Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing
- ISBN-10
- 0195161211
- ISBN-13
- 9780195161212
- Category
- Business & Economics
- Pages
- 368
- Language
- English
- Published
- 2002
- Publisher
- Oxford University Press on Demand
- Author
- Hersh Shefrin
Description
Why do most financial decision-making models fail to factor in basic human nature? This guide to what really influences the decision- making process applies psychological research to stock selection, financial services and corporate financial strategy, using real-world examples.
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Other editions
-
- 2006-12-01
- 368 pages
- Paperback
- Oxford University Press, USA
-
- 1999-09-15
- 384 pages
- Ebook
- Oxford University Press
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