Strategy As Action: Competitive Dynamics and Competitive Advantage

Strategy As Action: Competitive Dynamics and Competitive Advantage
ISBN-10
0195161440
ISBN-13
9780195161441
Category
Business & Economics
Pages
289
Language
English
Published
2006
Publisher
Oxford University Press on Demand
Authors
Ken G. Smith, Curtis M. Grimm, Hun Lee

Description

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

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