Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing

Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing
ISBN-10
0195304217
ISBN-13
9780195304213
Category
Business & Economics
Pages
368
Language
English
Published
2006-12-01
Publisher
Oxford University Press, USA
Author
Hersh Shefrin

Description

"Shefrin synthesizes a wealth of research and observations about human behavior and financial anomalies into a broad and deep perspective on financial markets. No other book so splendidly lays out the fundamentals of behavioral finance."--Robert Shiller, Stanley B. Resor Professor of Economics, Cowles Foundation for Research in Economics, Yale University Even the best Wall Street investors make mistakes. No matter how savvy or experienced, all financialpractitioners eventually let bias, overconfidence, and emotion cloud their judgement and misguide their actions. Yet most financial decision-making models fail to factor in these fundamentals of human nature. In Beyond Greed and Fear, the most authoritative guide to what really influences thedecision-making process, Hersh Shefrin uses the latest psychological research to help us understand the human behavior that guides stock selection, financial services, and corporate financial strategy. Beyond Greed and Fear illuminates behavioral finance for today's investor. It will help practitioners to recognize--and avoid--bias and errors in their decisions, and to modify and improve their overall investment strategies.

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