Strategic Communication: Principles and Practice
- ISBN-10
- 0195576896
- ISBN-13
- 9780195576894
- Series
- Strategic Communication
- Category
- Business & Economics
- Language
- English
- Published
- 2012-11-22
- Publisher
- OUP Australia & New Zealand
- Author
- James Mahoney
Description
Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. It approaches strategic communication from how an organisation communicates across organisational endeavours. The emphasis is on the strategic application of communication and how an organisation functions to advance its mission.
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Other editions
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- 2022-08-16
- 268 pages
- Ebook
- Taylor & Francis
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