Introduction to Business Management
- ISBN-10
- 0195781295
- ISBN-13
- 9780195781298
- Series
- Introduction to Business Management
- Category
- Industrial management
- Pages
- 608
- Language
- English
- Published
- 2004
- Authors
- G. J. de J. Cronje, Gawie S. Du Toit, Malesela D. C. Motlatla
Description
Today's dynamic business world presents managers with an array of complex and exciting challenges, such as globalisation, workforce diversity and scarce resources. The best-selling Introduction to Business Management prepares students to meet these challenges. A pragmatic approach is followed in this text: principles, concepts and theories are richly illustrated with practical South African examples. The sixth edition has been extensively revised to keep abreast of recent developments inthe South African environment.
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