Strategic Marketing: Theory and Applications for Competitive Advantage
- ISBN-10
- 0195987063
- ISBN-13
- 9780195987065
- Series
- Strategic Marketing
- Category
- Business & Economics
- Language
- English
- Published
- 2009
- Publisher
- Oxford University Press, USA
- Author
- Venter
Description
Strategic Marketing introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants or needs while meeting company objectives) in a Southern African setting through case studies.
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Other editions
-
- 2014-11-27
- 400 pages
- Paperback
- Oxford University Press, USA
-
- 2019-07-01
- 736 pages
- Ebook
- PHI Learning Pvt. Ltd.
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