Bases Loaded: How US Presidential Campaigns Are Changing and Why It Matters
- ISBN-10
- 019753306X
- ISBN-13
- 9780197533062
- Series
- Bases Loaded
- Category
- Political Science
- Pages
- 162
- Language
- English
- Published
- 2020-11
- Publisher
- Oxford University Press, USA
- Author
- Costas Panagopoulos
Description
Bases Loaded documents the shift away from persuasion toward base mobilization in the context of US presidential elections. Panagapoulos explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. The analyses show the 2000 presidential election represents a watershed cycle that punctuatedthis shift. The book concludes that these patterns have contributed to heightened partisan polarization in the United States.
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Other editions
-
- 2020-10-14
- 143 pages
- Ebook
- Oxford University Press
-
- 2020-10-14
- 143 pages
- Ebook
- Oxford University Press
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