This text uses the theory of the firm to integrate and link economic theory (microeconomics and macroeconomics), decision sciences (mathematical economics and econometrics), and the functional areas of business (accounting, finance, marketing, personnel or human resource management, and production) and shows how all of these topics are crucial components of managerial decision making. The text is divided into five parts-Part I examines the nature and scope of managerial economics, Part II analyses demand, Part III presents the theory and measurement. It covers the full range of optimization techniques used in managerial decision making. The book offers extensive end-chapter material in the form of the summary, discussion questions, problems, chapter appendixes along with appendix problems, supplementary readings, and Internet site addresses. This seventh edition includes new sections, new case studies, some of which are India based, and five new longer Indian integrated case studies. In addition, the existing case studies, supplementary readings, and Internet site addresses have been revised.
Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today's world, this book presents the theory of the firm as a unifying theme to examine the managerial decision-making process.
This is the international edition of anagerial Economics in a Global Economy. This text uses the theory of the firm as the unifying theme to examine how a firm can make optimal managerial decisions in the face of the constraints.
This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods.
This text addresses the core of a subject commonly called managerial economics, which is the application of microeconomics to business decisions.
This edition offers 28 new case studies and several new chapters that will allow instructors to present the most current and exciting coverage available in a managerial economics text.
The text has been extensively updated and rewritten to include new and recent cases and examples from a multitude of countries and economic systems, applied to managerial situations.
Planned As A Textbook On The Subject, This Book Covers The Syllabi Presented At Various Universities And Institutes In The Papers Entitled Managerial Economics Or Business Economics.
Moreover, they focus primarily on abstract models more than existing economic realities. This engaging book addresses these inadequacies.
Intended primarily for Managerial Economics courses, this text also provides practical content to current and aspiring industry professionals.
This text ensures a thorough understanding of core concepts before advancing to provide an expanded treatment of topics.